Stop Guessing at Marketing

The Problem

• You know your marketing isn’t working but you don’t know what to fix first
• You’ve been doing it yourself and it’s pulling you away from running your business
• Every agency wants to lock you into a retainer before they’ve proven anything
• You have ideas but no framework for evaluating which ones are worth pursuing
• You need strategic guidance, not just execution — someone to help you think through the plan

What It Costs You

Marketing without strategy is just spending money and hoping something works.

• Random marketing efforts produce random results. Without a plan, you can’t optimize.
• The opportunity cost of doing the wrong marketing is higher than doing no marketing — you burn budget, time, and morale
• Your competitors with a clear strategy are building brand, capturing market share, and learning what works. You’re experimenting from scratch every quarter.

The Solution

Shancorps provides on-demand marketing strategy — the thinking and planning that makes execution effective.

This is the strategic layer. Whether you’re executing marketing in-house, working with us, or using another partner, having a clear strategy makes everything else work better.

What’s included:

• Marketing review & feedback — We assess what you’re currently doing and identify what’s working, what’s not, and what’s missing
• Strategy & goal setting — Define clear, measurable goals and the plan to reach them
• Research & planning — Competitive analysis, audience research, and channel evaluation
• Campaign development — Plan campaigns from concept to execution framework
• New initiative planning — Evaluating new channels, markets, or approaches before you invest

How It Works

1. Free consultation — We learn where you are and where you want to go
2. Engagement scope — Strategy work is billed hourly. We estimate the scope and you approve before we start.
3. Deliver & discuss — We deliver strategic recommendations with clear reasoning. We walk through everything together.
4. Execute or hand off — We can execute the strategy through our marketing services, or you can take it to your own team

What This Typically Costs

• Strategy sessions: From $150/hour
• Typical engagement: 5–15 hours for a comprehensive marketing strategy
• Ongoing advisory: Available as-needed or on a regular cadence

No retainer required. Pay for the hours you use. If a single 2-hour session answers your questions, that’s a $300 investment that could save you thousands in wasted marketing spend.